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5 Upgrades That Target Women Homebuyers

By: McCoy's Editorial Team

Kitchens designed by Martha Stewart? Specialized bathroom storage for hair dryers and curling irons? Last week, we talked about how home builders are starting to cater more toward female clientele. And with single women making up nearly a quarter of all homebuyers in the U.S. today, it’s easy to see why.

Take a look at five women-centric upgrade packages that homebuilders are using to generate interest in (and higher margins from) their homes.

This one’s for the ladies

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