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A little change is good every 67 years

By: McCoy's Editorial Team

the brand identity system provides NAHB with a unique and compelling brand expression

Some company or business logos are iconic. The Nike SWOOSH. The Apple Computers apple. Or the golden arches of McDonald's. You don't even need to see the companies name. You just know them by their logo. Well what images come to mind when you think of the National Association of Home Builders logo?

The NAHB's logo had been the same since its inception some 67 years ago. And, logos typically change and evolve over time so theirs was probably due for a face lift. In a time when the economy in general and the housing industry specifically are in a slump, it's refreshing to see the NAHB come out with a new look.

A brand new brand

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