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Builders beginning to focus on single women home buyers

By: McCoy's Editorial Team

Marketers have long recognized the decision-making influence women have when it comes to household purchases, but the recession has created an environment that’s giving women more buying power on large purchases like new homes.

Seeing an opportunity, some homebuilders are catering to this budding market by focusing on women-centric amenities, like added security, reduced maintenance features and additional storage and organization solutions.

Single female seeking strong, attractive home

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