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Bull Riding and Priefert with McCoy's


Bull Riding and Priefert with McCoy’s

Another bull riding season is in the books! We at McCoy’s are proud to have sponsored three Professional Bull Riders: Cooper Davis, Kaique Pacheco, and Mason Taylor. The PBR “Unleash the Beast” events and the 2023 World Finals have landed McCoy’s-sponsored Kaique Pacheco at number three in the world. He had a great season as he was at or near number one for the last 14 weeks of the season. He unfortunately didn’t get to compete in the finals due to injury.

Cooper Davis had a great season as well and was ranked in the top 10 for the last weeks leading up to the finals. He finished at a very solid number nine. Unfortunately, Mason Taylor, who started the season strong, had been sidelined with a season-ending hip injury. He ended the season ranked at 26.

McCoy’s first sponsored Cooper Davis, Kaique Pacheco, and Mason Taylor, in 2022 as they competed in tough events across the country. Hard work is a value McCoy’s and these bull riders understand is necessary to get the job done and to chase dreams. Another part of getting the job done is having the right equipment. That is why McCoy’s has Priefert equipment available for bull riders and ranchers alike.

It's About Values and Goals


It’s a family business for both Mason and Kaique who got their start in bull riding at a young age while watching their fathers and other family members compete. Mason has been a professional rider since 2017, while Kaique got his start at 12 years old in Brazil and became a PBR USA rider in 2014. Cooper also started young at age 13 and has been riding bulls ever since. Regardless of how, when, or where they started, all three fell in love with the sport from their first ride and remain driven to do better each day.

Their love for the sport shows through their determination. Staying focused on their passion is key in reaching their goals: to beat the 8 seconds and be the best rider.

Riders in this sport are required to stay on the bull for 8 seconds. While that might not seem like a long time, it is an eternity when you are on a 1,000 lbs. bucking bull. Kaique mentioned beating the 8 seconds and making an excellent score is an “inexplicable feeling”.

Cooper agrees the excitement stems from “riding something so much bigger and stronger than myself” while Mason is driven by “staying on a bull no one thinks you can ride”.

With a career that includes thrills and traveling all over the country, values of hard work go hand in hand when balancing family life while being on the road. Mason explains that having a supportive family who “doesn’t mind looking after things and taking care of animals while you’re gone” is key for him.

The hardest part for Kaique is that most of his family live far away in Brazil, “I think that is the price we have to pay to go perform our dreams.”

The riders agree that following your dreams while sticking to your personal values will help you along the way. “Not giving up and striving to do better” is a value Mason tries to live by and advises that aspiring bull riders “don’t give up and don’t let anyone tell you that you can’t do it”.

Kaique explains you must “follow your dreams and dedicate yourself to the fullest” if you choose to be a bull rider.

Hard work, dedication, and getting advice “only from guys that you want to model your riding style after” is Cooper’s advice to any aspiring bull riders out there.

Beyond 8 Seconds


McCoy’s has ranching in our blood, and you can find us organizing Mutton Bustin’ competitions and attending rodeos while manning displays of our farm and ranch products. With Cooper, Kaique, and Mason’s focus on hard work, it was only natural for them to seek sponsors who share their values.

Cooper is happy to have McCoy’s as one of his sponsor’s because “I feel like it is a company that I can relate to in my day-to-day life and a company that provides just about everything you could think of for ranch equipment and building supplies.” McCoy’s sponsorship helps Cooper “get up and down the road” knowing McCoy’s supports his lifestyle makes him want to do his best for his family.

“It means a lot to me to be able to represent an important brand, this is the recognition of my work, and I always work hard to be able to improve and represent McCoy’s well” Kaique said.

The Tools Needed


Along with grit, determination, a supportive family, and some sponsors along the way, bull riders need some strong equipment to help them do their job. A bull rope, spurs, a padded vest, gloves, chaps, and as Mason puts it “a really good helmet” are all necessary. Their ride might only be 8 seconds, but it is a dangerous ride because the other athlete out there with them has horns.

Bulls need the right equipment, too, both in PBR and on your ranch, such as gates, panels, and chutes that move the bulls through and ultimately to the last gate that starts the ride. The PBR uses Priefert Ranch and Rodeo Equipment for their arenas as they are approved rodeo equipment. Cooper says that on the ranch there is always need for t-posts, stock tank repairs, and feed. McCoy’s is proud to provide the farm and ranch community high-quality equipment for large and small operations alike.

From headgates, to stalls, to fences, McCoy’s is here to serve. Any questions about the right set up for your operation? Contact our Farm and Ranch Specialist, Cliff Mulanax, for advice.