Bull Riding and Priefert with McCoy’s

McCoy’s is proud to announce its sponsorship of 2022 World Champion Daylon Swearingen, in addition to our two returning riders, 2018 World Champion Kaique Pacheco and Mason Taylor. The 2024 Unleash the Beast season is now underway with the PBR World Finals Championship set for May 17-19, 2024, in Arlington, TX in where all three of our riders hope to win the world title.

McCoy’s first sponsored Kaique and Mason in 2022 as they competed in tough events across the country, and we are excited to now sponsor Daylon this 2024 season. Hard work is a value McCoy’s and these bull riders understand. It’s important to dream big, but it’s hard work, day in and day out, that is what makes dreams come true. Another part of getting the job done is having the right equipment. That is why McCoy’s has Priefert equipment available for bull riders and ranchers alike.

It’s a family business for all three of our riders who got their start in bull riding at a young age while watching their fathers and other family members compete in different rodeo events. Mason has been a professional rider since 2017, while Kaique got his start at 12 years old in Brazil and became a PBR USA rider in 2014. A New York native, Daylon has been professionally riding bulls since he was 18 years old. Regardless of how, when, or where they started, all three fell in love with the sport from their first ride and remain driven to do better each day.

Their love for the sport shows through their determination. Staying focused on their passion is key in reaching their goals: to beat the 8 seconds and be the best rider.

Riders in this sport are required to stay on the bull for 8 seconds. While that might not seem like a long time, it’s an eternity when you are on a 1,000 lbs. bucking bull. Kaique mentioned beating the 8 seconds and making an excellent score is an “inexplicable feeling”. Mason is driven by “staying on a bull no one thinks you can ride”. Daylon says that his favorite thing about bull riding is that once he climbs into the chute, he controls his own destiny.

Cooper agrees the excitement stems from “riding something so much bigger and stronger than myself” while Mason is driven by “staying on a bull no one thinks you can ride”.

With a career that includes thrills and traveling all over the country, values of hard work go hand in hand when balancing family life while being on the road. Mason explains that having a supportive family who “doesn’t mind looking after things and taking care of animals while you’re gone” is key for him.

The hardest part for Kaique is that most of his family live far away in Brazil, “I think that is the price we have to pay to go perform our dreams.”

Values play a big role in Daylon’s career as he tries to be the hardest working cowboy in the room (he also likes to think he’s a “pretty tough guy”). While the PBR lifestyle is unique, Daylon’s whole family is involved in rodeo, and they all support each other. If you want to get started in this sport, Daylon says that “it doesn’t matter where you come from if you want something bad enough you just gotta go get it”.

The riders agree that following your dreams while sticking to your personal values will help you along the way. “Not giving up and striving to do better” is a value Mason tries to live by and advises that aspiring bull riders “don’t give up and don’t let anyone tell you that you can’t do it”.

Kaique explains you must “follow your dreams and dedicate yourself to the fullest” if you choose to be a bull rider.

McCoy’s has ranching in our blood, and you can find us organizing Mutton Bustin’ competitions and attending rodeos while manning displays of our farm and ranch products. With Daylon, Kaique, and Mason’s focus on hard work, it was only natural for them to seek sponsors who share their values.

Daylon is excited to have McCoy’s as a sponsor because we are a “one stop shop for anything the working man could need”. Daylon says riding bulls is a very humbling sport with many highs and lows, so having sponsors means he has someone behind him every step of the way.

“It means a lot to me to be able to represent an important brand, this is the recognition of my work, and I always work hard to be able to improve and represent McCoy’s well,” Kaique said.

Along with grit, determination, a supportive family, and some sponsors along the way, bull riders need some strong equipment to help them do their job. A bull rope, spurs, a padded vest, gloves, chaps, and as Mason puts it “a really good helmet” are all necessary. Their ride might only be 8 seconds, but it is a dangerous ride because the other athlete out there with them has horns.

Bulls need the right equipment, too, both in PBR and on your ranch, such as gates, panels, and chutes that move the bulls through and ultimately to the last gate that starts the ride. The PBR uses Priefert Ranch and Rodeo Equipment for their arenas as they are approved rodeo equipment. Cooper says that on the ranch there is always need for t-posts, stock tank repairs, and feed. McCoy’s is proud to provide the farm and ranch community high-quality equipment for large and small operations alike.

From headgates, to stalls, to fences, McCoy’s is here to serve. Any questions about the right set up for your operation? Contact our Farm and Ranch Specialist, Cliff Mulanax, for advice.